Samantha's campaign fashion choices (II)

Looking great in Vivienne Westwood and Rupert Sanderson shoes


Mrs Cameron in an Erdem dress, Topshop jacket, Rupert Sanderson shoes and her bee locket, designed by her mother, Viscountess Astor, who created the pendant herself when she designed jewellery for her Knightsbridge shop - eponymously called Annabel Jones - which she later sold to set up her furniture company Oka.


Samantha in a Cos blouse with a Joseph skirt, Jaeger belt and Zara shoes


She looked just gorgeous in this Mawi necklace with Roksanda dress


Samantha wore a custom-made dress, a Jigsaw belt and Zara heels this time.


Again in an Emilia Wickstead dress, vintage coat and LK Bennett shoes, Samantha attended a wedding in Berkshire.


We LOVE this Holly Fulton neckless... she wore it with a Vivienne Westwood dress and Zara white blazer


Sam in a maxi dress from Jaeger with Russell & Bromley flats and her Topshop tuxedo jacket. The dress reminds us a bit of the McQueen ones lately...


Samantha wears a khaki army jacket by Comptoir des Cottoniers, striped Gap blouse, black Uniqlo jeans and Wellington boots.


Looking lovely in this ensemble: grey suit from Joseph and a pale green embellished blouse teamed from Jaeger with peeptoe shoes from Zara and her black Smythson handbag


Samantha's election day dress was by Emilia Wickstead, which she combined with Next heels


She combined a Phillip Lim dress with a Smythson bag

Samantha's campaign fashion choices

Samantha in a Phillip Lim jacket and Smythson bag


Samantha wore a Topshop coral coat with lovely shoes from The Dispensary


I love this West Village top, combined with Phillip Lim capri trousers and LK Bennett shoes.


In a Reiss top


Samantha with the same Reiss top, Reiss belt, Joseph jacket and skirt and shoes by LK Bennett.




In a lovely design by Marks and Spencer


Samantha looked chic and classic in this Phillip Lim design


Looking pretty in Prada and a Sarah Cavender belt


Didn't she look just great in this portrait for HB?

Samantha and David's old couple pictures

I thought these were some rare pics of the couple worth the share!




See some more here!

Samantha's old photos as a model

From Daily Mail

Read all the story here!

Samantha's biography

Born to aristocracy, raised up in the estate of Normanby Hall and educated in the selectful Marlborough College: read about the new First Lady of the UK.

Born to Sir Reginald Sheffield, 8th Baronet, and Annabel Jones on April 18, 1971, Samantha had a privileged upbringing on a 300-acre estate in north Lincolnshire. And her family has links to aristocracy, too – indeed, research into her ancestry has shown she is the great-great-great-great-great-great-great-great granddaughter of Charles II and his mistress Nell Gwyn.

She was privately educated – first at The School of St Helen & St Katharine in Oxfordshire, then at the esteemed Marlborough College in Wiltshire.

After completing an art foundation course, the ambitious youngster enrolled at Bristol Polytechnic – now UWE – to do a degree course in Fine Art. She gained a reputation for being something of a rebel, though this appears to have been exaggerated by the media. She does, however, have a tattoo of a dolphin on her ankle.

It was while she was a student that she met the then 25-year-old David Cameron. She was close friends with his little sister Clare, and though the pair had met on numerous occasions, it wasn’t until a holiday in Tuscany in 1992 – the 30th wedding anniversary celebrations of David and Clare’s parents – that romance blossomed. “She turned me down for a while,” David has admitted. “She didn't want to tell anyone she was dating a Tory."

However, Sam herself has revealed she was smitten from the word go.

“He was quite different from any of my friends and anyone I’d met before,” she said during her first-ever TV interview in 2010. “I found him fascinating. He was incredibly funny, interesting and clever. We got on from day one.”

The couple wed four years later, in 1996 – by which time she had been made creative director of Smythson, the upmarket Bond Street stationery company.

In 2002 their first child, Ivan, was born. But all was not well. Ivan suffered from a rare combination of cerebral palsy and severe epilepsy, and required round-the-clock care. “The news hits you like a freight train,” said David. “You are depressed for a while because you are grieving for the difference between your hopes and the reality. But then you get over that, because he's wonderful.”

They went on to have two more children, Nancy, born in January 2004, and Arthur, born in February 2006. But tragedy hit in 2009, when Ivan sadly passed away in hospital.

The couple worked through their loss together, and in 2010 – just before David’s election campaign – announced the happy news that they were expecting their fourth child. “We were very keen to have another baby after Ivan died and sometimes it takes a while before the stork drops one down the chimney,” said David.

The baby, due in September 2010, will be only the second child born to a prime minister in office in 150 years.

And the Tories win Downing 10

Samantha Cameron became First Lady as David Cameron became Prime Minister of the UK on 11th May 2010.

Welcome to this board completely dedicated to Samantha Cameron's activities, events, fashion and style.

Check David Cameron accepting the role of Prime Minister with Samantha

Read an interview with David and Samantha